The owners (and brothers), Jonas Wiehager and Thomas Larsson, say they were tired of not being able to find the clothes they liked in Stockholm.
    - We couldn't find nice clothes and friends complained they couldn't either. We've had really good response. This was the shop Stockholm was missing.
    Both Jonas and Thomas have earlier been working in skateboard/snowboard shops. But there haven't been any shops selling the clothes, minus the boards.
    - We want nice and functional clothes. Not only T-shirts but also vests, jackets, hats..., says Jonas.
    They also have DJ bags, shoes other shops won't sell in Stockholm, and art. Pentagrams, by Spicey, adorns a corner designed as a mini art gallery. There's a new artist every month.
    The boutique opened in May, but the idea was born a half year earlier.
    The clothes are mostly bought from USA and England, since many of the brands don't have any distributor in Sweden. The shoes aren't of any unique brand for Sweden, but they have some models other shops in Stockholm won't sell you.
    Thomas takes a little time when we ask him whether he considers Stockholm to be a bad place for buying sneakers.
    - Depends what you compare to. If you go to London for example they have wider offer. Many shops in Stockholm don't dear to procure fun models.

The name, Boutique Sportif means "the sporty shop", in French. You have to eat it with a bit of humor; since boutique is a word mostly reserved for ladies shops, or something in France, this is as long from a boutique you'll come with your both feet in Stockholm.
    And you have DJs playing live in the shop.
    - Yeah, we have DJs every day. From Monday to Thursday we have unknown DJs and the interest in playing here has been huge. During the weekends we have more known talents playing.
    The daily DJ's are all from famous personages as Sleepy, Krazy and Will Rock, to unknown talents. There's no demands, if you're flipping plates you're welcome. The music ranges from hip hop and reggae to drum'n'bass. Mostly black music today, though the shop has a welcoming ear for every kind of musical genre. And Jonas and Thomas are flipping plates themselves.
    - But it's more of a hobby. I'm not famous, Thomas smiles.
    Where do you buy your own clothes?
    - I buy my clothes in all possible places, all from NK to Gulan. When I worked at G-spot I also bought a lot of clothes there, says Thomas. When I go abroad I buy tons of clothes.

A couple of days later we return to the shop to take some pictures. A couple of DJs are occupied behind the turn tables. One of them freezes, putting up a serious face, as mirash works the camera. But becomes shy when he hears it's for a magazine.
    - No, no magazine. I'm shy. Really, I'm shy.

Jonas always has a story to put to every brand in the shop. I get the feeling he knows every designer personally, as he tell me where they're from, what they do and that they're very cool guys.
    My taste especially sticks for Paul Frank's brand, with the cute monkey logo. A L.A. brand, also with some cute japanese figures making me think to some manga movie.

The street outside is rainy, reminding me of the rainy summer this year. I turn the visiting-card as I leave the shop and it grins at me: "Nice stuff for nice people." Next stop Kungsgatan.

Just some hundreds meter further three kids lie handcuffed on a bench. The police are ice and the crowd is all fire. It was the skin-heads who called the police, someone from the street audience says. They began it, then called the police. Our curiosity is overwhelming.